A representative for Virgin stated it routinely examined items offered on its trains, including that “after paying attention to feedback from our individuals” it chose to stop equipping copies of the paper.
A Daily Mail spokesperson called the choice “disgraceful”.
Last year, stationery chain Paperchase apologised for a marketing free gift in the Mail following criticism.
The Virgin representative included that when it equipped the paper, which it stopped bring in November, it just offered one copy for every single 4 trains.
The representative informed the BBC that the paper had actually never ever been equipped on its East Coast trains under the management of Virgin/Stagecoach.
And Drew McMillan, head of associate interaction and engagement at Virgin, informed personnel in an internal memo: “Thousands of individuals opt to check out the Daily Mail every day. They will no longer be reading it courtesy of VT.
“There’s been substantial issue raised by associates about the Mail’s editorial position on concerns such as migration, LGBT rights and joblessness.
“We’ve chosen that this paper is not suitable with the VT brand name and our beliefs.
“We will continue to use The Times to consumers, however we will not be equipping the Daily Mail for sale or as a free gift.
“This will not fit all our clients or all our individuals – it’s specific to draw some criticism. We’ve listened to numerous associates over the last couple of months, and we feel that this is the best relocation to take.”
‘Attack on complimentary speech’
Former UKIP leader Nigel Farage tweeted: “We are heading in a stressing instructions.”
The Daily Mail representative countered, stating that at a time when fares were increasing, it was “disgraceful” that Virgin was revealing that “for political factors it is censoring the option of papers it uses to guests”.
He included: “It is similarly abundant that Virgin opted to release this attack on totally free speech in the Aslef trade union journal.
“For the record, Virgin utilized to offer just 70 Daily Mails a day. They notified us last November that to conserve area, they were limiting sales to simply 3 papers: the Mirror, FEET and Times.
“They provided no other factor, however it might be no coincidence that those titles, like Virgin owner Sir Richard Branson, are pro-Remain.”
The Mail has actually just recently been vital of Sir Richard after the news that the Virgin/Stagecoach East Coast franchise will be permitted by the federal government to end its agreement 3 years early.
The collaboration had actually initially promised to pay £ 3.3 bn to run the service till 2023.
Virgin West Coast runs trains in between London, the Midlands, the north-west of England and Scotland.
Meanwhile, in reaction to a report that British Airways was going to stop providing the Daily Mail to guests, a representative informed the BBC: “We continue to supply an option of complimentary papers for our consumers – at the boarding gate, in our lounges and on board.
“Some papers that supplied bulk products have actually chosen to alter their industrial policy. This will lead to modifications to the option of complimentary papers readily available to clients.”
Read more: http://www.bbc.co.uk/news/business-42621425