Snapchat later let people customize their Snapcode with a selfie GIF and download a vector version for printing on posters, apparel and more. Then it began allowing people to open a publishers Snapchat Discover content and unlock filters and lenses by scanning a Snapcode. Sam Sheffer first spotted todays update.
Offering more ways to promote content outside of Snapchat could boost the apps utility amongst public figures and businesses. While Snapchats fast-rising competitor Instagram allows people to put a URL in their profile and lets verified accounts share URLs in Stories, Snapchat doesnt. Snapcodes for websites could provide flexibility for promoting ones site or products without disrupting the URL-free experience.
Article Source: https://techcrunch.com/2017/01/31/website-snapcodes/