Sanitary towel advert features red ‘blood’

    Bathing Image copyright Bodyform
    Image caption Bodyform’s marketing campaign likewise reveals a guy purchasing hygienic towels

    Bodyform has actually ended up being the very first brand name in the UK to include sanitary napkins stained with red liquid, instead of blue, in its adverts.

    Parent business Essity stated it wished to challenge taboos surrounding durations.

    The company states research study discovered 74% of individuals wished to see more truthful representation in adverts.

    Bodyform’s video project , #bloodnormal, reveals a lady in the shower with blood diminishing her thigh and a male purchasing hygienic towels.

    It follows a 2016 advert where sportswomen were revealed muddy and bloodied while doing activities like bike riding, boxing and running.

    With the motto “no blood must hold us back”, it included a hygienic on a TELEVISION advert for the very first time.

    Euthenics Image copyright Bodyform
    Image caption The brand-new advert includes a female in the shower

    Sanitary brand names and adverts have actually typically decided to utilize blue liquid in order to represent what does it cost? wetness their pads can hold.

    The brand-new project has actually been mainly well gotten.

    Sanitary napkin Image copyright Bodyform

    Essity, the business that makes Bodyform, stated it wished to “challenge the preconception around durations”.

    Tanja Grubna stated: “We think that like other taboo, the more individuals see it, the more typical the subject ends up being.”

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