Snapchat strategies to introduce a brand-new increased truth arte platform including pop artist Jeff Koons and others. When they hold up their phones in the ideal area, it will permit arte to be pinned to particular places in enhanced truth so users can see it. Snapchat will obtain sign-ups from artists who desire their art contributed to the platform.
Snapchat strategies to present the function with Koons’ s art worldwide as seen in these images from Las Vegas, Sydney and Paris. A source informs TechCrunch the function is based upon innovation from Cimagine, an Israeli AR start-up Snapchat obtained in December. Comparable tech powers its World Lens, like the dancing hotdog that got more than 1.5 billion views on Snapchat, plus its brand-new Sponsored World Lens advertisements.
How Snapchat dripped its own launch
Today an odd “ art.snapchat.com ” URL appeared, including a countdown to 3PM eastern time Tuesday over a picture of Central Park and New York ’ s skyline. When TechCrunch asked Snapchat about it, a business representative informed us “