Cambridge Analytica is shutting down

    Aleksandr Kogan copyright imagem Reuters
    legenda da imagem Cambridge Analytica’s name has actually currently been removed from the wall of the London workplace it inhabited

    Cambridge Analytica, the political consultancy at the centre of the Facebook data-sharing scandal, is closing down.

    The company was implicated of incorrectly getting individual details on behalf of political customers.

    According to Facebook, information about approximately 87 countless its members was gathered by a test app and after that handed down to the political consultancy.

    The social media stated its own probe into the matter would continue.

    This does not alter our dedication and decision to comprehend precisely what occurred and ensure it does not occur once again,” stated a spokesperson.

    We are continuing with our examination in cooperation with the appropriate authorities.

    What are the allegations versus Cambridge Analytica?

    The business has actually been implicated of utilizing the individual information of countless Facebook users to sway the result of the United States 2016 governmental election and the UK Brexit referendum.

    In March, Channel 4 aired undercover video footage of Cambridge Analytica’s , Alexander Nix, providing examples of how the company might swing elections around the globe with underhand techniques such as negative campaigns and honey traps.

    The UK-based business, which rejects any misdeed, has a substantial record of working abroad on lots of election projects, consisting of in Italy, Kenya and Nigeria.

    Why does it is state it is shutting?

    Clarence Mitchell, a spokesperson for Cambridge Analytica, referred the BBC to a declaration on the company’s site .

    Over the previous numerous months, Cambridge Analytica has actually been the topic of many unproven allegations and, in spite of the business’s efforts to fix the record, has actually been damned for activities that are not just legal, however likewise commonly accepted as a basic part of online marketing in both the business and political arenas,” it stated.

    Despite Cambridge Analytica’s steadfast self-confidence that its staff members have actually acted fairly and legallythe siege of media protection has actually repelled essentially all the business’s providers and clients.

    As an outcome, it has actually been identified that it is not feasible to continue running business.

    The declaration included that its moms and dad business SCL Elections was likewise starting insolvency procedures.

    ceo copyright imagem
    legenda da imagem Cambridge Analytica’s Alexander Nix was suspended 2 months ago
    Channel 4 News

    The sting in the tail

    By the BBC’s innovation reporter Rory Cellan-Jones, in California

    When the news of Cambridge Analytica’s death broke here at Facebook’s F8 designer conference, it is safe to state couple of tears were shed.

    The scandal over information abuse has actually been a crisis not simply for Facebook however for the countless external designers whose access to information has actually been suppressed in reaction to the affair. If they were lured to commemorate there was a sting in the tail in the political consultancy’s declaration, #SIGA

    Mas. It declared that exactly what it did was not just legal however was basic practice worldwide of online marketing.

    That proved out to some individuals in this world and there might be more proof of such practices as Facebook continues its audit of apps.

    Cambridge Analytica might be gone however as more stones are raised there might be more undesirable surprises to come about the usage and abuse of individual information.

    Digital, Culture, Media and Sport Committee

    Is this completion?

    The UK’s Financial Times paper states it has actually talked to another ex-employee of Cambridge Analytica, on condition of privacy, who stated they made certain the business would emergein some other version or guise”.

    The Observer reporter whose examination initially exposed the information personal privacy scandal has actually recommended that the general public stay sceptical.

    The chair of a UK parliament committee examining the company’s activities likewise raised issues about Cambridge Analytica and SCL Electionsrelocation.

    They are celebration to extremely major examinations and those examinations can not be hampered by the closure of these business,” stated Damian Collins MP.

    I believe it’s definitely important that the closure of these business is not utilized as a reason to restrict and attempt or limit the capability of the authorities to examine exactly what they were doing.

    What action had it taken currently?

    Cambridge Analytica’s president Alexander Nix was suspended in March after the video footage was aired.

    Last month, Cambridge Analytica stated it had just certified 30 million records coming from United States people from the test app’s developer Dr , which they had actually not been utilized in the United States governmental election.

    The company included that it had actually considering that erased all the info regardless of claims to the contrary by others.

    Getty Images copyright imagem Getty Images
    legenda da imagem Facebook chief has stated the personal privacy scandal was abreach of trust

    Who moneyed Cambridge Analytica?

    One of Cambridge Analytica’s significant financiers is the United States hedge fund billionaire Robert Mercer.

    He is stated to have actually put $15m (£ 11m) into business, inning accordance with the Guardian.

    Mr Mercer, a previous computer system researcher, is likewise a significant donor to the United States Republican Party and assisted support Donald Trump’s election project.

    He has actually never ever offered an interview about his political views and is not believed to have actually commented openly about the data-harvesting scandal.

    What is the Brexit link?

    Earlier on Wednesday, a cyber-security expert provided proof to the UK parliament’s .

    Chris Vickery connected SCL and Cambridge Analytica to AggregateIQ a Canadian information analytics company, qual Facebook has actually likewise suspended from utilizing its platform .

    He included thatbeyond a shadow of a doubtAggregateIQ had actually been associated withsome type of partnership or co-ordinationin between numerous pro-Brexit groups throughout the UK’s EU referendum project.

    AIQ rejects ever belonging to Cambridge Analytica, its moms and dad business SCL or accessing poorly acquired Facebook information.

    And agents from Vote Leave and Leave.EU have actually consistently rejected any misbehavior.

    But the Electoral Commission and Information Commissioner’s Office are performing their own examinations into the Canadian company’s operations.

    The ICO has actually likewise released a declaration about Cambridge Analytica’s closure.

    The ICO will continue its criminal and civil examinations and will look for to pursue people and directors as suitable and essential even where business might not be running,” it stated.

    We will likewise keep track of carefully any follower business utilizing our powers to examine and examine, to guarantee the general public is protected.

    How the scandal unfolded

    17 marcha: The Observer and release accounts by Cambridge Analytica’s ex-employee Christopher Wylie, stating 50 million Facebook accounts were poorly collected by the business

    23 marcha: The UK’s information dog is approved a warrant to browse Cambridge Analytica’s workplace

    27 marcha: Christopher Wylie appears in front of a committee of UK MPs

    4 abril: Facebook states it now thinks approximately 87 million individuals’s information was incorrectly shown Cambridge Analytica

    10 abril: Facebook CEO Mark Zuckerberg is questioned by United States legislators about the scandal

    17 abril: Alexander Nix, the previous employer of Cambridge Analytica, chooses not to appear prior to British MPs

    26 abril: The UK parliamentary committee threatens to provide Mark Zuckerberg with aofficial summons for him to appear when he is next in the UKas concerns stay unanswered

    2 Pode: Cambridge Analytica reveals its closure

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    Fonte do artigo: http://www.bbc.com/news/uk