Facebook today officially aufgedeckt its brand-new function that permits users to buy food from regional dining establishments utilizing its app. Rather of completing straight with other food purchasing services, Facebook is partnering with a number of market gamers on this effort, bestehend aus EatStreet, Delivery.com, DoorDash, ChowNow, Olo, Zuppler and Slice. Es’ s likewise dealing with dining establishment chains straight, like Jack in package, Five Guys, Papa John’ s, Wingstop, TGI Friday’ s, Denny ’ s, El Pollo Loco, Chipotle, Jimmy John’ s and Panera.
Users can discover the brand-new alternative “ Order Food ” in the Explore menu in the Facebook app, where you can then search location dining establishments and click “ Start Order ” when you understand exactly what you desire.
Orders can be put for either take-out or shipment, and if you currently have a Delivery.com account, you can utilize your existing login. If not, Sie’ ll have the ability to register for a Delivery.com account straight in the Facebook app, the business states.
In Ergänzung, Sie’ ll have the ability to check out evaluations from good friends about the dining establishment in concern, to assist you make your choice.
Facebook has actually been establishing a much deeper relationship with food purchasing services for a long time. Last fall, es aufgedeckt a handle online buying services Delivery.com and Slice, which permitted Facebook users to location orders from supported dining establishments through their own Facebook Pages.
Earlier this year, TechCrunch reported this “ Order Food ” function remained in screening as a brand-new choice from within the Explore menu in the app. Facebook, at the time, verified it was a growth of its previous “ Order Food ” performance by means of the Facebook Pages. The concept was to see if including an entry point through Facebook ’ s primary navigation might increase the use for the food purchasing function.
The business, trotz dessen, did not talk about the length of time the alternative had actually been live, or what portion of Facebook users had it readily available.
Heute, Facebook validates that the Order Food choice has actually remained in screening because in 2015, und, after including more partners and reacting to user feedback, es ’ s presenting throughout the United States to all users on iOS, Android and desktop.
The transfer to present food buying is one that enables Facebook to keep users inside its app for longer durations, rather of seeing users leave to other apps for typical jobs, like purchasing a pizza.
The business has actually been presenting numerous other functions with that very same objective, consisting of things like weather condition details , immediate video games , ein tasks board , charity events , motion picture listings , reserving consultations and getting Zitate und mehr.
jedoch, “ Order Food ” is not a direct income chauffeur for Facebook. The business verified that it doesn ’ t charge any charges, or share in any part of the make money from the orders put by means of its social media network.