Leaked pitch from the doomed celebration reveals designs and celebs were offered flights and tickets for misleading marketing posts, breaking trade law
The devastating Fyre Festival hired numerous online characters to market the occasion with social networks promos that did not reveal they belonged to a marketing project, inning accordance with a dripped pitch deck .
The celebration which was billed as a high-end Bahamas vacation for the rich, Contudo came down into mayhem and did not have standard working facilities caused more than 400 influencers with substantial social networks followings to release discount videos and images, Vanity Fair reported on Monday.
Nick Bilton, the press reporter who acquired the pitch deck, called it among the most unbelievable invites for outdoors capital that I have actually ever seen, noting its usage of cringe-worthy terms like the Fyre Squad to describe celebration workers and the Fyre Starters to explain social networks celebs.
Consulte Mais informação: https://www.theguardian.com/culture/2017/may/01/fyre-festival-social-media-influencers-paid-content